I’m Dani Kelley,

and I do lots of things.

Content Strategy

Icon Graphics Website

I’m very proud of the work I put into the Icon Graphics site redesign. Some of the strategy options weren’t implemented for various reasons, but the process of planning and organizing and writing and designing for such a large project, along with helping to oversee the progress and ensure quality, was a process that helped me grow as a designer, writer, and web professional.

Humans Vs. Robots in the Fight for SEO

When it comes to writing content for your website, there are 2 main schools of thought seemingly at odds with one another. Many argue that you should focus on the people reading your content and forget about search engine optimization entirely. They suggest a heavy focus on loading your writing with keywords makes your content too stiff and difficult to understand, resulting in a disconnect from your visitors. But others insist the goal ought to be to focus on search engine robots crawling your site through loading your content with keywords. Their reasoning is that people can’t find your site if search engines don’t, making SEO of utmost importance. In short, the former focuses on human connection; the latter focuses on data alone.

But what if there doesn’t have to be a fight? What if content managed to be good while taking both humans androbots into consideration? What would that look like? What guidelines might inform how you write?

Read more over at Iconography!

On speaking clearly.

Many of us work in specialized industries that all have a unique vocabulary. Since we spend 8 hours of our day working in these unique environments, it’s easy to assume anyone you’re talking to understands your everyday language. But chances are your customers, vendors, clients, and users don’t have the same level of education and experience in your field that you do. Using industry-insider jargon can quickly alienate people you’re trying to reach.

If you want to positively impact your audience, speaking clearly is incredibly important. Here are a few things to keep in mind during your next interaction with someone outside your business.