I’m Dani Ward,

and I do lots of things.

Typography

It’s dangerous to go alone. Take these!

It’s absolutely no secret that I’m a giant Legend of Zelda nerd. I’ve even worked on fan art in the past, based on Majora’s Mask and Zelda II: The Adventure of Link. But recently, I wanted to create a more universal design that would broadly encapsulate so much of the franchise. I’d initially began a rough sketch of this idea…

New in the Portfolio: Web, Lettering, and Print Items

After putting it off for far too long, I’ve added several pieces — old and new — to my portfolio. As you can see, my work spans a wide range: logo development, hand-lettering and calligraphy, web design, copywriting, brochure design, ad design, and self-mailers. I love my job, and I’m so proud of the work I get to create for such a wide variety of clients and even for my own artistic drive. Hope you enjoy!

My body is magnificent.

We’re coming upon the New Year — and that means a dramatic increase in the onslaught of marketing about weight loss, dieting, exercise, and getting a better body. But what makes a “good” body? I suggest that everyone has a Good Body by virtue of having a body. Whether you’re thin or fat, able-bodied or disabled, struggling with an eating disorder or body dysphoria, white or any minority that’s never celebrated as much as whiteness is — you have a good body.

And I want to help you celebrate it with this shirt.

Masculinity Is So Fragile

This past year, Eliel Cruz started the instantly popular and constantly snarkily on-point blog, “Masculinity Is ~So~ Fragile,” featuring everyday marketing, products, and attitudes that are supposedly necessary to coddle men whose masculinity is so fragile. Think about “man-sized” things, or the ridiculous “man card” (WHICH IS ACTUALLY A THING WHAT) and can apparently be revoked by something so pathetic as using the wrong soap. As Eliel says, the blog “is dedicated to all the ridiculous things made for menz because menz need to be manly because masculinity is ~so~ fragile.”

If you’ve followed me for any amount of time anywhere on social media for beyond, you know this blog is right up my alley and I’ve been a massive fan. So when Eliel approached me about creating a shirt design with the same name, you know I said yes.

Masculinity Is So Fragile
Buy before December 24!

This design is being sold through Teespring through December 24. It’s printed on American Apparel shirts and runs $20. And if you happen to want to buy one and then cut it into a crop top and post photos tagged #masculinityissofragile…well, who are we to stop you? After all…

Masculinity is so fragile.

There Are No Strings on Me: Work in Progress

This delightfully creepy sentence is Ultron’s motto in the Marvel Cinematic Universe’s “The Avengers: Age of Ultron.” So, naturally, I decided to sketch and calligraph it. This is the first inking. I’d never really used a flex nib calligraphy pen before, so my shading and everything is just abysmally off. For a first time, though, I was pretty pleased. I…

Antietam Cable’s Home of the Future Campaigns & Collateral

Antietam Cable Television approached the team at Icon Graphics to create full-page and banner-sized print ads for the local newspaper, matching the minimalistic strong tone of their new TV spots. I was tasked with creating a print strategy for this “Home of the Future” campaign. The client was thrilled with the result.

One of the struggles I had with preparing for the campaign was finding suitable images. They all needed to be easily masked from their backgrounds or have a white background, and be able to work together with other images. A decent chunk of the time spent designing these ads was in selecting and prepping the images. Typographically, I chose to go for high-contrast between Myriad Black or Bold and Myriad Light. I found that this communicated both strength and sophistication, which is exactly the feeling Antietam Cable wanted in their campaigns.

After the ad campaigns were so well-received, Antietam Cable came back to the team at Icon and asked us to redesign all of their collateral materials in the same theme as the ad campaign. This included their cable channel guide, digital phone booklet, services pricing guide, digital phone brochure, digital cable brochure, high-speed internet brochure, business-class services brochure, and business-class services stepped one-sheet inserts. Once again, these designs were successful: the client approved the design, which was created specifically for ease of use for their customers. All around, it was a win-win.

Read more to see the pieces designed for both the ad campaign and the business collateral.

#BlackLivesMatter is not a radical statement.

My friend @greatersafety approached me a few weeks ago about working with her and @sassycrass on a shirt design for #BlackLivesMatter, proceeds largely going to @sassycrass (and a portion to me, as well, for the design).

It’s such a simple sentence. Not revolutionary at all. And yet it is, because white supremacy has a chokehold on every part of our society here in the United States (and certainly beyond).

Black lives matter. Black lives matter. Black lives matter. Black lives matter.

@sassycrass is right. It’s not a radical statement. It shouldn’t be a radical statement.

And I want to do everything in my admittedly small power to make sure that it’s not radical. That black lives are afforded the same respect, dignity, acceptance, celebration, and love as everyone else. And this is my tiny offering towards that end.

This particular campaign for the shirt ends Tuesday, September 29. It’s only $15. It will not only support @sassycrass and me for her wisdom and my design, but it will help you build awareness in your community, help you show support for the Black Lives Matter movement.

After all. #BlackLivesMatter is not a radical statement.