I’m Dani Ward,

and I do lots of things.

Tag Archive for Playbook

PACK EXPO Playbook 2013

PMMI asked me to come up with a concept & a design for the exhibitor handbook for their 2013 PACK EXPO show in Las Vegas. The theme was a playbook, so I decided to go with a clipboard that would be full of “game plans” for the exhibitors. The clipboard was die-cut and slipped into a slit on the front to keep the booklet closed. PMMI and their exhibitors alike were incredibly pleased with the result.